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Michelle is joined by Shawna Ross of the Sierra Therapy Group. Together these two ASHA LDP Cohort grads tackle the fears and tribulations of what goes on behind the scenes prior to opening the doors of a private practice. Listen in as Shawna shares her passion that drove her to become not only a dynamic clinician, but also successful private practice owner that regularly gives back to her community through hearing screens, summer camps, and Buddy Walks.
By the end of this course, participants will be able to:
MS, CCC-SLP, CLC, BCS-S
Michelle Dawson, MS, CCC-SLP, CLC, BCS-S, serves as the Director of Clinical Education and Assistant Professor with James Madison University. Additionally, she is the acclaimed host of “First Bite: Fed, Fun, Functional” a weekly Speech Therapy Podcast that addresses “all thangs” Pediatric Speech Therapy, and is presented by SpeechTherapyPD.com. Michelle authored, "Chasing the Swallow: Truth, Science, and Hope for Pediatric Feeding and Swallowing Disorders". She is an accomplished lecturer; traveling across the nation delivering courses on best practices for the evaluation and treatment of the medically complex infant, toddlers, and children with respect to their pediatric oropharyngeal dysphagia, pediatric feeding disorder, as well as language acquisition within the framework of Early Intervention. She has served as the Treasurer for the Council of State Association Presidents (CSAP), is a Past President of the South Carolina Speech, Language, and Hearing Association (SCSHA), a graduate of the American Speech-Language-Hearing Association’s Leadership Development Program (ASHA LDP), a recipient of the Pediatric Feeding Disorder Awareness Champion from Feeding Matters, a recipient of the Louis M. DiCarlo Award for Outstanding Clinical Achievement from the SCSHA, a recipient of the State Clinical Achievement Award from the American Speech-Language-Hearing Association’s Foundation, recognized as an ASHA Innovator in 2023, and ten-time recipient of ASHA’s ACE Award for continuing education.
MS, CCC-SLP
Shawna Ross received her Master of Science degree from the University of Nevada, Reno, with special emphasis on child language disorders, including Autism. Shawna’s research and clinical work focused on families from both English-speaking and Spanish-speaking backgrounds. In addition, she received the Outstanding Graduate Student award from the Medical School and was awarded the Herz Gold Medal as the top student in her graduating class (when visiting the UNR campus you can find her name engraved on a pillar in the honor court). Shawna is trained in the Lindamood-Bell Phoneme Sequencing Program (LiPS) to help children with reading/spelling skills. Additionally, she has participated in courses related to Social Thinking and the Incredible Flexible You program. In 2017, Shawna completed a year-long Leadership Development Program that was provided by the American Speech-Language Hearing Association. She enjoys the variety of winter/summer activities that the Reno/Lake Tahoe area has to offer (snow skiing/shoeing, water skiing, boating, SUPing) in addition to spending time with her husband and sons.
ASHA CE Provider approval and use of the Brand Block does not imply endorsement of course content, specific products or clinical procedures.
| Timeline |
|---|
| 10 min: Introductions and Backgrounds |
| 10 min: Necessary components of a business plan prior to opening |
| 10 min: Considerations for marketing for a private practice |
| 15 min: Dangers/strategies to overcome use of Facebook and “Professional Competition” for a private practice |
| 15 min: Questions and Answers |
| Financial | Michelle authored, "Chasing the Swallow: Truth, Science, and Hope for Pediatric Feeding and Swallowing Disorders" from which she receives royalties from the sale of it. She is the host of "First Bite: A Speech Therapy Podcast" for which she receives compensation from SpeechTherapyPD.com. She also receives compensation for numerous presentations from SpeechTherapyPD.com. She receives an annual salary from James Madison University. She also receives profits from the sales of "First Bite Boutique". |
| Nonfinancial | Michelle Dawson is a volunteer with ASHA as the Topic Chair for Pediatric Feeding and Swallowing Disorders for ASHA 2024 Convention, additionally she is a volunteer with Feeding Matters, Co-Chair of the Special Interest Group for Swallowing and Pediatric Feeding Disorders for the Speech-Language-Hearing Association of Virginia (SHAV), a Board of Trustee Member with the Communication Disorder Foundation of Virginia (CDF), a former Treasurer with the Council of State Association Presidents (CSAP), a Past President with South Carolina Speech, Language, and Hearing Association (SCSHA). She is a member of ASHA, ASHA SIG 10 and 13, SCSHA, SHAV, the Dysphagia Research Society (DRS), the National Black Association for Speech, Language, and Hearing (NBASLH), and the National Foundation of Swallowing Disorders (NFOSD). |
| Financial | Shawna Ross received compensation for this presentation from SpeechTherapyPD.com. |
| Nonfinancial | No relevant non-financial relationships exist. |